I get what your saying, but they aren't dragging hard hitters to test the market, Ubisoft included who brought us a Rabbids game which is code for "No AC, FU!"
Capcom uses USF2 rather than USF4, granted I have it, and like it despite the odd vocal changes.
Square had some better offers from DQ11 to Octopath. Course if local supply is what it is, like I am Setsuna, many will be getting English capable JP imports for them.
Disgae 5 Complete was an inspired starter.
3rd Parties kind of slack on promoting, especially on release date.