I don't know about you. But texting chatting and voice chat is much faster than pressing the main OS menu and scrolling for your friend and scrolling for text for chatting etc,right now most of us are chatting and talking on our phones right now and look at the fast and flexible,unlike it being on the console which takes you away from the game,you can easily move from phone to pad..so far the system of the app is done well I am good.