OK so what happened to me was I installed Windows 10 on my desktop then when it came time to install my 1070s drivers it gave that issue. I then tried the nvidia site, none of the drivers helped...
I didn't roll back nothing, I literally formated my drive and installed 8.1 fresh... Remember the nvidia drivers for win 10 won't work for win 8 and vice versa
Download Windows updater and update to the last windows v and it will work ( the problem is your windows did not recognize the driver ) happened to me in windows 10
Do this:
- use windows update to get the chipset and intel hd graphics drivers first
- restart
- go on geforce.com, get the latest driver and install it.
-????
- profit.