"We were The Rolling Stones to Nintendo's Beatles".
From now until the end of 2019 we'll be celebrating the coming year by looking back and republishing some of our finest features from the past twelve months, in addition to our regular output. This article first appeared on the site back in October. Enjoy!
The year is 1992. In a typical British household a typical British family is huddled around the television, still unsure about what has just transpired during the ad break of their typical British soap opera. Nestled among the traditional commercials for washing powder and breakfast cereal is a blistering whirlwind of fast editing and bizarre imagery; a smoke-filled barber's shop, a handsome hero with bionic implants and a generous helping of slickly-edited footage from a series of video games, punctuated by an infectiously catchy slogan: To be this good takes Sega. The effect is mesmerising. This is the family's first taste of an advertising campaign that will change the way video games are promoted in the UK forever. This is the birth of 'Pirate' TV.
Read the
From now until the end of 2019 we'll be celebrating the coming year by looking back and republishing some of our finest features from the past twelve months, in addition to our regular output. This article first appeared on the site back in October. Enjoy!
The year is 1992. In a typical British household a typical British family is huddled around the television, still unsure about what has just transpired during the ad break of their typical British soap opera. Nestled among the traditional commercials for washing powder and breakfast cereal is a blistering whirlwind of fast editing and bizarre imagery; a smoke-filled barber's shop, a handsome hero with bionic implants and a generous helping of slickly-edited footage from a series of video games, punctuated by an infectiously catchy slogan: To be this good takes Sega. The effect is mesmerising. This is the family's first taste of an advertising campaign that will change the way video games are promoted in the UK forever. This is the birth of 'Pirate' TV.
Read the
You do not have permission to view link
Log in or register now.
You do not have permission to view link
Log in or register now.
