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Ubisoft Launching Its Own Virtual Assistant To Help You With Games And Tell You The Fake...

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Ubisoft has embarked on some unusual projects--a
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that is basically
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wasn't something a lot of people saw coming--but its latest announcement is particularly unusual. The games publisher has revealed a new "personal gaming assistant" called Sam that will be housed inside the Ubisoft Club mobile app.

As you'd imagine, Sam's original inspiration was Siri, and that shows through its ability to answer basic queries made through text or voice. As seen in the images below, it can share the "weather" in various Ubisoft games and can respond to questions and requests related to those titles. Examples the company cited including asking for
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's release date, to watch a trailer for
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, to get help in
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, or to hear a story recap of
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.

That may all sound somewhat rote, but where Sam becomes intriguing is through its ties into Ubisoft's games. It can provide a breakdown of your play stats, recommend in-game challenges you should tackle next, or even suggest tip videos from YouTube. Eventually, the hope is that it will be able to analyze your play style to the point where it can even point out possible skill upgrades that would be of use to you.

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Ubisoft also promised there will be no shortage of Easter eggs. One example is asking for the definition of insanity, which yields
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from
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.

A beta of Sam debuts today in Canada through Ubisoft's app, which is available for free. The company plans to expand it to other countries in the "coming months."

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