The lie that gave birth to Bergsala.
If you're a Scandinavian resident then there's an excellent chance that the name Bergsala will mean a great deal to you. This company has been instrumental in distributing and marketing Nintendo's products in countries such as Sweden, Denmark and Finland, and, more recently, became an investor in SteamWorld creator Image & Form and its associated publishing arm, Thunderful. Bergsala is, at the time of writing, the only Nintendo distributor not owned by Nintendo – and the most incredible thing is that the whole relationship was started with a lie.
This excellent feature on
Read the
If you're a Scandinavian resident then there's an excellent chance that the name Bergsala will mean a great deal to you. This company has been instrumental in distributing and marketing Nintendo's products in countries such as Sweden, Denmark and Finland, and, more recently, became an investor in SteamWorld creator Image & Form and its associated publishing arm, Thunderful. Bergsala is, at the time of writing, the only Nintendo distributor not owned by Nintendo – and the most incredible thing is that the whole relationship was started with a lie.
This excellent feature on
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covers the story in great detail, and we recommend you give it a read. For the short (and less interesting) version, listen up. Back in 1981, Swedish electronics store owner Owe Bergsten spotted one of Nintendo's
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handhelds during a trip to Singapore. He wanted to not only sell the LCD game in his shop, but to distribute the product all over Europe. To get to this point, he fibbed to Nintendo in Japan that he owned a with the contacts and network capable of achieving such a lofty goal, when in reality, his fledgeling outfit was anything but.Read the
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