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Nintendo Spent An Estimated $3.7 Million On TV Ads Last Month, Highest Of All Gaming Brands

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Ads during Spongebob don't come cheap.

Throughout July, Nintendo topped the list of gaming's heavy spenders in the world of TV advertising, spending an estimated $3.7 million in total in the US.

According to a report from
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, Nintendo's spending accounted for just over 60% of the total TV advertisement purchased by gaming brands in the country. Rockstar came in second with 35.9% of the total spend, with others like THQ, EA Sports and Xbox following behind that.

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