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Feature: How Fangamer Changed The World Of Video Game Merchandise Forever

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"We created the merchandise that Nintendo never made for us".

Before the turn of the century brought with it online communities, before the standard for monetary transactions became digital, and not to mention, before good old-fashioned globalism, being able to officially declare your super fandom for almost anything you can think of meant frequent trips to your letterbox.

Offbeat creators spanning decades have contributed to this practice; if you could mould plastic, no marketing technique bested having children mail-in cereal box tops or magazine pages in exchange for toys. For decades, star professional baseball players returned from their road trips to a bag full of fan mail, which they responded to with an autograph, or not (and as a fan, not knowing if they would respond was part of the fun). Perhaps you’re still a card-carrying member of the KISS Army, or an official Aquabats Cadet? Oh, and if you lived during the early 1990s and wanted to see Queen perform but didn’t live near a big city, not to worry; someone out there was available to sell you a VHS mixtape of (possibly) any song you wanted to see performed live, provided your check cleared. For motivated people with specific tastes, their flames didn’t need any extra help, they could fan themselves – pun intended.

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