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Ubisoft Comes Under Fire For Spamming Children With Just Dance Subscription Messages

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Pay to play.

Ubisoft's hugely successful Just Dance series has been slowly but surely turning itself into a subscription-based service over the last few years, with an annual fee being needed to enjoy the majority of each game's content. This includes songs intended for the 'Kids Mode' section of the game, and one parent's annoyance at the messaging being shown to children has forced the publisher to apologise and promise a fix.

Things began when Reddit user
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shared a post detailing their issue with the recently released
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. The user described how their six-year-old son was presented with messages asking him to subscribe to this service to play songs shown in the menus, even within the supposedly child-friendly Kids Mode portion of the game.

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