Three decades of doing what Nintendon't.
30 years ago today, Sega launched what would turn out to be its most successful piece of home gaming hardware, the
Armed with licenced titles and arcade ports - as well as a clever marketing campaign that highlighted the console's appeal to teens and young adults - Sega of America took a massive bite out of Nintendo's pie in the US, even going as far as to outsell its rival and become the dominant video game format - for a time, at least. In Europe, where Sega had traditionally been very successful, the Mega Drive was a resounding success, comfortably outselling the SNES.
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30 years ago today, Sega launched what would turn out to be its most successful piece of home gaming hardware, the
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(Genesis if you're in North America). It was pushed onto Japanese store shelves on October 29th, 1988, alongside
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and
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. The system got off to a slow start in its homeland -
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launching a week earlier certainly didn't help - and it was always in third place behind Nintendo's Famicom / NES (and later Super Famicom / SNES) and NEC's PC Engine family, but it would be the western release that really changed Sega's fortunes.Armed with licenced titles and arcade ports - as well as a clever marketing campaign that highlighted the console's appeal to teens and young adults - Sega of America took a massive bite out of Nintendo's pie in the US, even going as far as to outsell its rival and become the dominant video game format - for a time, at least. In Europe, where Sega had traditionally been very successful, the Mega Drive was a resounding success, comfortably outselling the SNES.
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